What Happened to Aira from Shark Tank?

July 17, 2024
A FreePower wireless, under-counter charger.

Aira's Memorable Shark Tank Pitch

In 2017, Jake Slatnick and Eric Goodchild appeared on the hit ABC show “Shark Tank” seeking funding for their surface charging startup, Aira. Their pitch was memorable, not only for the innovative technology but also for the dazzling demonstration that included a towering Tesla coil. This impressive showcase led to a rare triple shark deal with investors Kevin O’Leary, Lori Greiner, and Robert Herjavec. The deal secured a total of $500,000 in exchange for a 15% equity stake in the company. The funding was crucial for scaling up Aira’s engineering team to meet the growing demand for their cutting-edge technology, which has been licensed by companies such as Tesla, Rivian, and Motherson.

Is Aira Still in Business?

So what happened to Aira? The company has undergone a significant transformation and is now known as FreePower. Despite the name change, the company is still thriving and growing.

FreePower's Innovations

Since appearing on Shark Tank, FreePower has continued to innovate in the wireless charging space. One of their most notable developments is an under-counter surface charger that can be installed in stone countertops in kitchens, bathrooms, or other areas of the home. This charger features a “halo” that shines through the countertop, offering an elegant and seamless solution to wireless home charging. FreePower’s surface charger is the most advanced wireless charging solution, bringing effortless power to everyday surfaces.

The Revolution of Under-Counter Wireless Charging

Under-counter wireless charging is a game-changer for home technology. This innovative approach allows homeowners to integrate wireless charging capabilities directly into their kitchen, bathroom, or office countertops. Here’s why this technology is so revolutionary:

  • Seamless Integration: By embedding the charging system beneath the countertop, the technology remains invisible and unobtrusive. This seamless integration preserves the aesthetics of the home while adding advanced functionality.
  • Clutter-Free Surfaces: Traditional charging stations and cords can create clutter and disrupt the clean lines of modern home designs. Under-counter wireless charging eliminates the need for visible cords and chargers, maintaining a tidy and organized space.
  • Convenience: With charging areas discreetly placed under frequently used surfaces, homeowners can charge their devices effortlessly. Simply placing a device on the countertop allows it to charge, making the process intuitive and hassle-free.
  • Durability: Installed beneath durable surfaces like stone countertops, under-counter chargers are protected from spills, impacts, and other potential damages, ensuring longevity and reliability.
  • Enhanced Home Value: As smart home technology becomes more desirable, homes equipped with advanced features like under-counter wireless charging can see an increase in market value. This technology represents a forward-thinking approach to home design, appealing to tech-savvy buyers.

The Journey from Aira to FreePower

The journey from Aira to FreePower reflects the company's commitment to innovation and adaptability. By rebranding and expanding their product line, FreePower has continued to capture the interest of both consumers and investors. Their appearance on Shark Tank was just the beginning of the success story, paving the way for continued growth and development in the wireless charging industry.

The Future of FreePower

As FreePower continues to develop and improve its technology, the future looks bright for this innovative company. With a strong foundation built on the success of their Shark Tank appearance and continued support from major industry players, FreePower is well-positioned to remain at the forefront of wireless charging technology.

About FreePower

FreePower is on a mission to bring wireless power to surfaces everywhere. In 2017, FreePower (FKA Aira) took the first steps toward reinventing a technology that had always fallen short of expectations: wireless charging. Today, FreePower has more than 240 patent assets for our advanced system, all of which were engineered in-house. After years of perfecting the technology, the second-generation FreePower launched with Tesla in 2023, followed by the latest innovation: FreePower for Countertop. From bar tops at a restaurant to kitchen islands and home offices, this embedded technology seamlessly integrates into surfaces of all kinds. FreePower is partnering with leading architects, designers, builders, and fabricators to bring power to the spaces that connect us.